AI-Driven Customer Segmentation Tools
Hello! We all know about Personas.
They’re an enduringly popular explanatory aid for bringing market research data to life, especially when it comes to market segmentations, core consumer definitions, target audiences and more.
But they’re time-consuming to generate and require a lot of human thinking. So we use AI to do the heavy lifting, creating detailed, accurate, lifelike persona simulations – AI Bods – that you can interact with.
Power Your Segmentation Strategy with AI Personas
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Why Personas? Why AI for Customer Segmentation? Why AI Bods?
The Problem
Manual creation is slow, shallow, and even potentially biased (no offense).
Curating this by hand is time-intensive and expensive, as is doing more market research.
It’s a static solution, and it can’t be done at scale.
The Solution
Our AI-driven approach rapidly synthesizes all kinds of data into detailed, robust personas – we call them AI Bods.
It brings speed, efficiency, scale and customization to persona development.
It enables affordable on-demand persona generation at pace and scale.
The Outcome
Once built, you have a living model and the ability to ask your AI Bods anything via your very own AI ChatBot!
Every AI Bod has its own personality, and their answers are spookily true to life.
Saving researchers time and money. What’s not to like?
AI Bods can be richly detailed
Brands often have a huge amount of supplementary data on their segments. But of course, segments are also approximations, with variability within them.
So based on all of the available data – demographic, attitudinal, behavioral – the AI will create archetypal AI Bods that represent the variability within a segment, as well as the attributes that are shared. Clients love the way this brings their segments to life.
Chat with your AI Bods
We set up and train your own chat zone for you. Get them to tell you about themselves, ask them what they like to do, what they are passionate about, ask them their opinion on concepts and more. You can even get the models to generate new product ideas. You can even now upload images and files to discuss with your AI Bods.
We have found clients are saving time and research money as a result.
For fun, and to demonstrate how much personality can be embedded in these models, we built Ava.
Ava is the world’s most unhelpful and sarcastic AI Bod.
Be afraid, be very afraid…
But… can we trust them?
Yes! Our AI Bods are already in use and trusted by big brands. Caveat: that is, if the input data is of high quality. It’s always the same principle: garbage in, garbage out.
Talk to us to evaluate your data and understand more about the parameters we work with.
We’ve found with the right data, AI Bods can accurately predict consumer ratings to a level of 80% or more. We’ve always used market simulations in research. AI Bods simply takes it to the next level…