Meet Zephyr: Your Gateway to Gen Z Research
- Filter ideas and improve your product and marketing strategies for Gen Z
- Make your buyer personas better, unlock real behaviors, motivators and trends faster with AI-powered research
- Access 20 Gen Z customer segments from the UK anytime, anywhere
Start Your Gen Z Research Today for Only £600
Make Sense of Rapid Shifts and Gen Z Trends
Gen Z’s preferences evolve quickly, often influenced by viral moments, niche communities, and cultural shifts. Traditional research methods struggle to keep up or keep their attention.
Marketing in a Fragmented Landscape
Unlike previous generations, Gen Z engages across multiple platforms (TikTok, Discord, Reddit, etc.), making it harder to track consistent behaviors, preferences and sentiment.
Gen Z Falls Short of Trust and Attention
Gen Z values transparency and authenticity, making it challenging to predict what messaging will resonate. They can easily detect inauthentic attempts to engage and rapidly filter their information.
Zephyr:20 Gen Z Personas Used for Research
Cameron, 27 – A mobile app developer living in a fashionable neighborhood in London.
Demo prompt: Hi, is Cameron there? Can you tell me how you feel about your financial outlook?
Aaliyah, 26 – An architect living in a high-rise flat in Manchester city center.
Demo prompt: Aaliyah, can you tell me your 3 favorite brands of seltzer water, and why?
Diego, 21 – A sociology major at the University of Manchester who interns on weekends for a local non-profit focused on diversifying the tech industry.
Demo prompt: Diego, how often do you order your groceries online?
Ready to align your campaigns or product development with Gen Z?
Research Gen Z with Zephyr Today
Here’s What Clients are Saying
“At C+R Research, we always look for ways to make segmentation more actionable, accessible, and extendable. That’s why we partnered with UK-based AI tech firm AI Bods to develop our Smart Personas Platform—an always-on, interactive tool based on our SmartMarket™ Shopper Segmentation.”
Paul Metz, CEO at C+R Research
“AI Bods transformed all our internal data, research and understanding into dynamic, actionable personas by integrating it with a digital landscape analysis. This platform is an exciting new way to bring to life all you currently know about your consumers, further elevating this by adding a future-focused lens.”
Dale Milliken, Insights & Strategy at Kraft Heinz
Frequently Asked Questions
All of Zephyr: Our 20 Gen Z Personas
Cameron, 27 – A mobile app developer living in a fashionable neighborhood in London.
Aaliyah, 26 – An architect living in a high-rise flat in Manchester city center.
Ajay, 20 – A film studies student at Goldsmiths in London who plays guitar for an indie band.
Phoebe, 24 – An aspiring painter and barista working at a funky coffee shop in Brighton.
Evelyn, 26 – An amateur painter and yoga instructor who splits her time between Brighton and Bristol.
Devin, 26 – A young professional working for a music startup in Shoreditch, London.
Aisha, 21 – A university student studying fashion and living in busy student housing in Manchester.
Sofia, 26 – An influencer and model who bounces between London, Manchester, and Leeds.
Jamal, 18 – Lives at home with his family in Reading, awaiting university to study law.
Liam, 20 — A warehouse worker. He didn’t go to uni, enjoys football with mates, gaming, scrolling TikTok, and dreams of starting his own business.
Kaitlyn, 19 —A supermarket cashier living with her mum in Newcastle. She struggles to hold down jobs, but dreams of being a makeup artist.
Diego, 21 – A sociology major at the University of Manchester who interns on weekends for a local non-profit focused on diversifying the tech industry.
Gabby, 20 – An environmental science major at the University of Edinburgh who belongs to climate justice and zero waste groups on campus.
Leila, 17- A high school student in Manchester passionate about sci-fi, gaming, and cosplay.
Damien, 22 – A university student in Leeds obsessed with heavy metal music and culture.
Luna, 21 – A hippie trust funder who sees the world as her playground.
River, 19 – A nomadic photographer and videographer from Bristol who lives in a converted Transit van.
Amber, 22 – A sales associate at Boots pharmacy in her hometown of Swindon, with big dreams.
Darren, 25 — A construction worker living with his girlfriend in a small rented flat in East London. He feels he’s in a dead-end job and left behind.
Ava, 24 – Our resident cynic.
You’ve made it this far. Why not connect with us?
AI Bods Can Have Real Discussions with You AND Each Other
“Cameron, discuss your top personal values, attitude towards work and your dream career ambitions with Aaliyah.”
Draw Up Weighted Comparison Tables Between Each Segment
“How much anxiety or depression do each of the Gen Z personas experience in their daily lives? Respond in a table with numeric results from 1 to 10.”
Ask and Get Answers to Your Buyer Persona or Research Questions
“Phoebe, what is your monthly grocery budget and spending like? Has it changed or felt harder to buy enough healthy choices with inflation?”
Take a Look Inside Zephyr by AI Bods
Access All 20 of the Gen Z AI Bods Today with Zephyr
Only £600/month
What are you seeking better Gen Z insights for?
Maybe it’s a household consumer product, or your market research to support timely marketing and advertising campaigns.
And you’re ready to know which messaging, values and creative will appeal to Gen Z.
Once we’ve set you up with your own AI Bods account, payment is made one-time for one month of use, or you can pay in recurring installments here.
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